UScale, a market research institute from Stuttgart that specializes in e-mobility, recently presented the results of this year's satisfaction survey among almost 5,000 e-car owners. This yielded some very interesting new findings.
For example, there were increased demands in terms of range and charging speed compared to 2023: Although the actual range (in summer) of their BEV has now increased to over 400 km for 38% of all respondents (previous year 27%), only 22% (previous year 31%) described this as "very good". Likewise, only 20% (previous year 28%) see a vehicle's DC charging capacity of 150kW as "very good". It is therefore clear that with the actual improvements in these parameters, users' expectations are also increasing.
EV satisfaction study shows: e-car drivers recommend electric vehicles
After all, the actual satisfaction of all e-car drivers, 82% of whom purchased the vehicle privately, has continued to rise compared to 2023: Measured by the willingness to recommend, the so-called Net Promoter Score (NPS) has risen from 18 to 24 points, a pleasing result. In relation to individual brands, Tesla is remains at the top, closely followed by Porsche, which impressed with its high charging speed. The last three brands are from the Stellantis Group: Opel, Citroën and Peugeot - there seems to be room for improvement here, despite attractive entry-level prices.
The most important issues from the perspective of EV users have been the charging capacity of the vehicles as "the new range" as well as functionality and operation, i.e. of software and apps. Since there is now a dense network of DC or even HPC charging stations, at least along the motorways, that offer charging speeds of up to 350 kW, the vehicles should also be able to use these. To put it simply: What is the point of a "large" battery capacity if you can only recharge it very slowly? That is why more and more manufacturers are also relying on the new 800 volt technology, which almost halves charging times.
An excerpt from the results of the EV satisfaction study can be downloaded from UScale or the entire study can be purchased.